Home-based business owners tend to have a DIY attitude. After all, it’s likely one of the key factors that made you want to be a business owner and go out on your own.
Not surprisingly, you also probably choose to shoulder the bulk of business tasks and operations. You run the day-to-day operations, manage the finances, handle the marketing, and with the rise in importance of having a social presence online, you manage your business social media accounts.
Why Home-based Businesses Need to Take Advantage of Social Media
Getting the most done on limited resources is key for home-based businesses. Since traditional marketing can be expensive, social media is the more affordable, and potentially just as effective, alternative.
“Traditional marketing can be a drain on your funds. Social media marketing, on the other hand, is pretty low-cost and gives you a direct line to current and prospective customers. It’s a trade-off though. What you save in dollars, you’ll invest in time. You have to be smart and efficient with the resources you have to achieve the results you need,” says Megan Conley on Social Media Examiner.
Because of its low cost and potential high reward, home-based businesses need to be on social media to expand their online presence.
Here are some tips to ensure you get the most out of your efforts:
1. Start small: Starting small and investing time into one or two platforms is the best way to get your footing, start building a social presence, and work out the kinks before you start expanding your reach. Remember, for each social platform you use, it adds to the amount of time required to properly manage the accounts.
2. Use the accounts where your customers exist: Spending time on social platforms that just don’t provide you with a return on your effort is not worth it. Use the accounts where your customers exist, where you get leads, and where you get a business benefit.
Which platforms should you use? Here are the results of a recent study of Canadian social media usage:
• 59% use Facebook, visiting 9 times per week
• 30% use LinkedIn, visiting 2 times per week
• 25% use Twitter, visiting 5 times per week
• 16% use Instagram, visiting 6 times per week
3. Have a plan/schedule: How much time can you realistically spend on social media marketing? 30 minutes per day? 3 hours per week? Create a schedule, and dedicate yourself to a certain amount of time per day/week. Remember that building a social media following takes time. You need to be in it for the long haul to see desired results. Remember, you will need to dedicate time to:
• Posting on your platforms
• Responding to customers
• Looking for networking opportunities and ways to grow your audience
4. Use a social media management tool: Using a social media management tool helps you reduce the amount of time spent managing your social accounts. They allow you to schedule messages in advance, respond to users, and they help you measure engagement and other important metrics. The best part is many are available for free!
Popular free social media management tools include:
• Social Pilot
While you are busy getting social and interacting with your customers on social media, let us handle your business insurance. uBiz has your insurance needs covered. Get a free business insurance quote anytime!