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The 4 Pillars of Local SEO for Businesses

If you are a local business – dog walker, consultant, hair stylist, freelance journalist or home party sales – then the majority of your business likely comes from customers in your immediate area. If this is the case, then it’s vital to get your local SEO right to attract customers.

Local SEO by the Numbers

The vast majority of people use the internet to find local businesses, even ones that are around the corner from where they live. John Jantsch of Duct Tape Marketing provides some telling stats that communicate just how important it is for a small business to have a local SEO presence:

• 98% of searchers choose a business that is on page 1 of the results they get

• 88% of consumers trust online reviews as much as personal recommendations

• 77% of smartphone users contact a business after looking for local information

If you’re not online,