Starting a Business Blog

We all know that an important part of running a small business today, and being able to compete in an increasingly crowded and competitive marketplace, requires your business to have a website. Whether you are a plumber, an accountant, a realtor, or the operator of an internet-based business, people are searching for you online.

Why You Need a Blog

Your website allows you to connect with customers online; however, to increase your brand’s online presence, attract more customers and get your name out there, it’s important to expand your website to include a blog.

Many small business owners – especially those in more traditional fields (i.e., trades, contractors, and local business owners) question the need for a blog and too many small businesses are NOT taking advantage of the opportunity to further connect with consumers. Blogging is one extra thing to manage: It requires more time,