How to Get the Most Out of Business Conferences

Promoting your business, expanding your network, and looking for new ways to generate business are things that are always on the mind of savvy small business owners. After all, your business is your baby, and you will do what it takes to make it a success.


One opportunity that often gets overlooked or under utilized are conferences.


Why Go to Industry Conferences?

Conferences connect people, provide you countless networking opportunities, and give you a platform to promote yourself and your business.


“Today, probably even more than ever before, networks are a key form of social capital for achieving goals in both your professional and personal lives,” says Francesca Gino, a professor at Harvard Business School.


“The fact that technology has made it easier to interact with people across great distances and time zones actually makes face-to-face interaction even more valuable,” adds Dorie Clark...con