Along with a compelling website and social media presence, email marketing represents an important part of your marketing mix. And no, email marketing is not dead, as some claim.
In fact, considering that 74% of consumers prefer to receive commercial communications via email, 66% of consumers have made a purchase online as a result of an email marketing message, and email marketing ROI can reach a whopping 4300%, it can be a very effective way of reaching your target prospects, as well as keeping your current customers updated on what’s happening in your organization.
Why Email Marketing Is Unique
Unlike other marketing platforms, email marketing is based on receiving “permission” from the potential recipient. This means they are inviting you to send them marketing communication, and they are interested in the information you are communicating.