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Four Simple Tips for Masterful Social Media Strategy This Year

Social media is one of the most effective ways for small businesses to reach their targeted audience. It is a great way to engage people, share your brand story, and generate new leads, but with so many social tools, platforms and strategies, it can be difficult for small businesses to know where to focus time and resources. You have limited time, and you want to get the best possible return on your investment in social media.

Year in Review – Highlighting Our Top Blogs Of 2016

2016 was a successful year for uBiz. We made great strides in helping small businesses protect their investment with affordable, reliable and effective small business insurance solutions.

 

Just in case you missed them, or want to get some great advice for running a small business, here is a collection of some of our best blog posts from the year:

Holiday Marketing Tips for Small Business

If you haven’t already, you need to kick your holiday marketing campaign into high gear because your customers are already shopping. With as much as 20% of your total annual revenue coming in during the holiday season, it’s vital that you take advantage of this time of the year.

 

How to Make Local Sponsorship Work for Your Business

As a small business, you are a member of your local community, and one of the best ways to get involved and get your name out in the community is through local sponsorship of events, charities, and local sports teams and organizations.

We all know that giving back is important, but this doesn’t mean you can’t give back and still have it benefit your business at the same time.

Don’t Have a LinkedIn Page for Your Business? Why You Need One Today!

Having a LinkedIn profile is a necessity for any professional today. It’s also an essential for small businesses to have a company page. While small businesses by the millions have embraced Facebook, many still lack a presence on LinkedIn, which could be limiting online networking and prospecting opportunities. In fact, only 57% of companies are using LinkedIn company pages – so there is ample opportunity for you to make an impact in your industry.

How to Get the Most Out of Business Conferences

Promoting your business, expanding your network, and looking for new ways to generate business are things that are always on the mind of savvy small business owners. After all, your business is your baby, and you will do what it takes to make it a success.

 

One opportunity that often gets overlooked or under utilized are conferences.

 

Why Go to Industry Conferences?


Conferences connect people, provide you countless networking opportunities, and give you a platform to promote yourself and your business.

 

“Today, probably even more than ever before, networks are a key form of social capital for achieving goals in both your professional and personal lives,” says Francesca Gino, a professor at Harvard Business School.

 

“The fact that technology has made it easier to interact with people across great distances and time zones actually makes face-to-face interaction even more valuable,” adds Dorie Clark...con

4-Step Approach for Successful DIY Social Media for Home-based Business

Home-based business owners tend to have a DIY attitude. After all, it’s likely one of the key factors that made you want to be a business owner and go out on your own.

Not surprisingly, you also probably choose to shoulder the bulk of business tasks and operations. You run the day-to-day operations, manage the finances, handle the marketing, and with the rise in importance of having a social presence online, you manage your business social media accounts.

Why Home-based Businesses Need to Take Advantage of Social Media

Getting the most done on limited resources is key for home-based businesses. Since traditional marketing can be expensive, social media is the more affordable, and potentially just as effective, alternative.

“Traditional marketing can be a drain on your funds. Social media marketing, on the other hand, is pretty low-cost and gives you a direct line to current and prospective customers...

The 4 Pillars of Local SEO for Businesses

If you are a local business – dog walker, consultant, hair stylist, freelance journalist or home party sales – then the majority of your business likely comes from customers in your immediate area. If this is the case, then it’s vital to get your local SEO right to attract customers.

Local SEO by the Numbers

The vast majority of people use the internet to find local businesses, even ones that are around the corner from where they live. John Jantsch of Duct Tape Marketing provides some telling stats that communicate just how important it is for a small business to have a local SEO presence:

• 98% of searchers choose a business that is on page 1 of the results they get

• 88% of consumers trust online reviews as much as personal recommendations

• 77% of smartphone users contact a business after looking for local information

If you’re not online,

How to Launch an Email Marketing Campaign for Small Business

Along with a compelling website and social media presence, email marketing represents an important part of your marketing mix. And no, email marketing is not dead, as some claim.

In fact, considering that 74% of consumers prefer to receive commercial communications via email, 66% of consumers have made a purchase online as a result of an email marketing message, and email marketing ROI can reach a whopping 4300%, it can be a very effective way of reaching your target prospects, as well as keeping your current customers updated on what’s happening in your organization.

Why Email Marketing Is Unique

Unlike other marketing platforms, email marketing is based on receiving “permission” from the potential recipient. This means they are inviting you to send them marketing communication, and they are interested in the information you are communicating.

Social Media Marketing 101

Social media needs to be an essential part of every marketing program, especially for startups and small businesses seeking to increase brand awareness, gain more traction online and increase sales.

More and more decision makers are using social media to support buying decisions — 84% of all CEOs and VPs, to be exact. The following explores the importance of social media as a business strategy and provides insight into how to approach social media marketing for small business.

Social Media Marketing as a Business Strategy

With a 100% higher lead-to-close rate than outbound marketing (State of Inbound Marketing, 2012), social media marketing has become an essential component of any company’s marketing and business strategy. According to Social Media Examiner 83% of marketers indicate that social media is important for their business. 62% of those surveyed suggest that social media became more important to their marketing campaigns in the last 6 months (State of Inbound Marketing,