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Year in Review – Highlighting Our Top Blogs Of 2016

2016 was a successful year for uBiz. We made great strides in helping small businesses protect their investment with affordable, reliable and effective small business insurance solutions.

 

Just in case you missed them, or want to get some great advice for running a small business, here is a collection of some of our best blog posts from the year:

Holiday Marketing Tips for Small Business

If you haven’t already, you need to kick your holiday marketing campaign into high gear because your customers are already shopping. With as much as 20% of your total annual revenue coming in during the holiday season, it’s vital that you take advantage of this time of the year.

 

How to Make Local Sponsorship Work for Your Business

As a small business, you are a member of your local community, and one of the best ways to get involved and get your name out in the community is through local sponsorship of events, charities, and local sports teams and organizations.

We all know that giving back is important, but this doesn’t mean you can’t give back and still have it benefit your business at the same time.

How to Get the Most Out of Business Conferences

Promoting your business, expanding your network, and looking for new ways to generate business are things that are always on the mind of savvy small business owners. After all, your business is your baby, and you will do what it takes to make it a success.

 

One opportunity that often gets overlooked or under utilized are conferences.

 

Why Go to Industry Conferences?


Conferences connect people, provide you countless networking opportunities, and give you a platform to promote yourself and your business.

 

“Today, probably even more than ever before, networks are a key form of social capital for achieving goals in both your professional and personal lives,” says Francesca Gino, a professor at Harvard Business School.

 

“The fact that technology has made it easier to interact with people across great distances and time zones actually makes face-to-face interaction even more valuable,” adds Dorie Clark...con

4-Step Approach for Successful DIY Social Media for Home-based Business

Home-based business owners tend to have a DIY attitude. After all, it’s likely one of the key factors that made you want to be a business owner and go out on your own.

Not surprisingly, you also probably choose to shoulder the bulk of business tasks and operations. You run the day-to-day operations, manage the finances, handle the marketing, and with the rise in importance of having a social presence online, you manage your business social media accounts.

Why Home-based Businesses Need to Take Advantage of Social Media

Getting the most done on limited resources is key for home-based businesses. Since traditional marketing can be expensive, social media is the more affordable, and potentially just as effective, alternative.

“Traditional marketing can be a drain on your funds. Social media marketing, on the other hand, is pretty low-cost and gives you a direct line to current and prospective customers...

The 4 Pillars of Local SEO for Businesses

If you are a local business – dog walker, consultant, hair stylist, freelance journalist or home party sales – then the majority of your business likely comes from customers in your immediate area. If this is the case, then it’s vital to get your local SEO right to attract customers.

Local SEO by the Numbers

The vast majority of people use the internet to find local businesses, even ones that are around the corner from where they live. John Jantsch of Duct Tape Marketing provides some telling stats that communicate just how important it is for a small business to have a local SEO presence:

• 98% of searchers choose a business that is on page 1 of the results they get

• 88% of consumers trust online reviews as much as personal recommendations

• 77% of smartphone users contact a business after looking for local information

If you’re not online,

Social Media Marketing 101

Social media needs to be an essential part of every marketing program, especially for startups and small businesses seeking to increase brand awareness, gain more traction online and increase sales.

More and more decision makers are using social media to support buying decisions — 84% of all CEOs and VPs, to be exact. The following explores the importance of social media as a business strategy and provides insight into how to approach social media marketing for small business.

Social Media Marketing as a Business Strategy

With a 100% higher lead-to-close rate than outbound marketing (State of Inbound Marketing, 2012), social media marketing has become an essential component of any company’s marketing and business strategy. According to Social Media Examiner 83% of marketers indicate that social media is important for their business. 62% of those surveyed suggest that social media became more important to their marketing campaigns in the last 6 months (State of Inbound Marketing,