Despite the fact that 86% of small business owners believing that keeping up with technology trends is important to their business, numbers show that they are far behind the competition when it comes to taking advantage of new software, programs and products on the market and designed to increase the effectiveness of how they do business.
Everyone from home contractors to boutique stores, real estate agents, insurance brokers and Internet-based businesses need modern technology to enhance their business offerings, market their brand, and improve overall efficiency. Technology allows you to complete locally and globally, but a lack of technology can also hurt your ability to keep up with competitors.
Small Businesses Are Not Taking Advantage of Technology
A recent study found that modern technology is lacking in most small businesses. The study suggests that:
- • 52% of small businesses do not have a website,