Home-based business owners tend to have a DIY attitude. After all, it’s likely one of the key factors that made you want to be a business owner and go out on your own.
Not surprisingly, you also probably choose to shoulder the bulk of business tasks and operations. You run the day-to-day operations, manage the finances, handle the marketing, and with the rise in importance of having a social presence online, you manage your business social media accounts.
Why Home-based Businesses Need to Take Advantage of Social Media
Getting the most done on limited resources is key for home-based businesses. Since traditional marketing can be expensive, social media is the more affordable, and potentially just as effective, alternative.
“Traditional marketing can be a drain on your funds. Social media marketing, on the other hand, is pretty low-cost and gives you a direct line to current and prospective customers...