Social media is one of the most effective ways for small businesses to reach their targeted audience. It is a great way to engage people, share your brand story, and generate new leads, but with so many social tools, platforms and strategies, it can be difficult for small businesses to know where to focus time and resources. You have limited time, and you want to get the best possible return on your investment in social media.
Here are four tips to help you master social media this year:
1. Know what you want to accomplish
Having a plan and knowing which goals you want to reach this year will help you shape your focus. How do you plan to use social media to further your business? How can you align your social media efforts to help you achieve your business goals? Which metrics are most important?
2. What does last year’s social data tell you?
Your previous year’s analytics will tell you a lot about what worked and what didn’t. “Look at the success (or failure) of the social media campaigns you launched, the activity and engagement on all of your platforms, and what type of content resonated with your audience the most. You can do this by conducting a social media audit. An audit keeps your finger on the pulse of your social presence to see what’s working and what’s not,” says Kaylynn Chong from Hootsuite.
Learn more about reviewing last year’s performance by reading A Two-Step Business Review for Success.
3. Research current social media trends
Each year brings about a variety of new social media trends. They key is to find the trends that you can use to promote your business. Not all trends will work for all business types. Choose the ones that are a good match. Make sure you research current trends before you invent time and resources into creating content.
Check out some of the 2017 Small Business Marketing Trends.
4. Tell your brand story
Social media has pretty much become mainstream media, and your customers are using it to search for information and news as much as they are using it to connect with other users. Use this as an opportunity to weave your brand story into current events and trending topics.
“You may want to consider focusing on brand image and storytelling. For example, publish updates that are relevant and newsworthy to things happening outside of your company. If you have a blog, produce content that relates to your product or service without being a direct sales pitch. This type of content may have a better shot at resonating with viewers,” says buildfire.com.
Other Quick Tips for Social Media Success
Here are some other quick tips that can help you improve your social media efforts:
• Review analytics regularly and adjust your strategy accordingly
• Try live streaming
• Use custom hashtags
• Recycle and re-use your best content
• Get your employees involved
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More Small Business Social Media Tips